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This web site had the following on the homepage, "Winnipegs Largest Bridal, Graduation, Bridesmaid and Formal Wear Specialist." We saw that the web page said " New Arrivals Just In! WE ARE HIRING Click on link or more information! ATTENTION GRADS, please read! Once someone from your school buys a specific gown, that gown will not be sold again to another customer from the same school." It also said " Rest assured, there will not be another grad with the same dress from our store. START YOUR PROM GOWN SEARCH EARLY! Winnipegs premiere bridal and formal wear specialist! NEW TRENDS IN WEDDING GOWNS!." The header had C.K.LY Fashion as the highest ranking optimized keyword. It is followed by Winnipeg Formal Wear, Formal Wear, and Bridal Wear which isn't as ranked as highly as C.K.LY Fashion. The next words cklyfashion.com uses is Fashion Jewelry. Tuxedos was included and will not be viewed by search crawlers.